Standards affect our lives through the products, processes, and services we consume and undertake. They also ensure our safety and well-being in what we do, where we live, and how we play. But inequities in society exist, different individuals experience life differently even when they use the same products, perform the same work, and are exposed to the same environment or stimuli. Some individuals experience bias and discrimination, others face barriers they cannot overcome by themselves, and some are more vulnerable to risks than others. These individuals may lack the agency or capacity to protect or care for themselves from harm and injury.
Standards are important because they can assist with correcting societal biases and ensure that the content, requirements, and application of standards benefit everyone despite their individual and group differences.