I have spent the bulk of my career in a male-dominated industry—research and development, and telecommunications. Having shifted a while back to the world of standards as the Vice President of Accreditation Services for the Standards Council of Canada, my understanding of the need for a mix of voices at decision-making tables has never been clearer. Different voices add value by bringing different experiences and perspectives. Over time and with exposure, I believe that these voices can not only shape the issues at the table, but the people around it as well. Let me give you a concrete example. In one of my previous jobs there was a sudden urgency, accompanied by a great deal of pressure, to push revenues higher. The executive team was tasked with finding the fastest, most effective approach. Various impressive proposals were put forward, but the one that was chosen was put forward by one of the senior-level women in the room. Her solution ensured sustainability and innovation, by shifting the focus to building stronger programs for long-term results, versus a short grab of projects. She brought a different perspective and looked at issues and problems from a different angle to put forward the best solution – an approach necessary to the success of any organization, and vital to standardization.